The foundation of Marketing Management, Inc. was laid in 1966 when Herbert L. Pease, Sr. turned vision into reality. It was in that year Pease, Sr. established Marketing Management, Inc. (MMI); a private label wholesale brokerage firm in Fort Worth, Texas. Opening the doors of MMI built a greater opportunity for private label brands to be successful.
In the first few years of business, MMI strived to implement the Service Purchase Program in order to drive store brand sales for the distributor and the retailer. That program has evolved into the Market Development Funds (MDF) program that is in place today. By constructing this solid framework for MMI, business began growing dramatically.
With much success, MMI expanded offering Inventory Management in the early 1980s.
Four short years later, Quality Assurance and Consumer Affairs were assembled creating services to bring quality to private label goods. With the assistance of Pease, Sr., the Quality Assurance Association was established in 1989. Today, Quality Assurance and Consumer Affairs have been combined creating the Consumer Science Department.
MMI added another building block in 1989 to offer assistance in design development and the merchandising of Store Brands. With more than ten years of expansion and evolution, this creative team has become known as Immotion Studios.
Also in 1990, Valor International was established as a sales and marketing agent for both U.S. and International Distributors and a financial solutions provider creating a new level for MMI.
MMI entered into a world of technology in 1994 when customers and suppliers were offered database applications and network services.
1997 was a busy year for MMI. Category Development was formed to connect supplier proficiencies with account objectives. And the Quality Assurance Department began conducting sensory panels and focus groups broadening services to better meet client needs.
To ensure the continued growth and development of MMI, employee and client training programs were offered in 1998 by the Technical Service Department. The State of Texas granted MMI $263,000 for employee training programs.
In 1999 web development and e-commerce operations emerged building the Internetworking Department and multi-media became another addition to Immotion Studios. Internetworking expanded once more in 2000 becoming a full-service iSeries (AS/400) solution provider.
Today, the MMI business model consists of four individual business units, or professional service groups, working as an integrated team to support the store brand industry, as well as working independently to target their own markets. The business units are as follows: MMI Store Brand Sales & Marketing, Consumer Science, MMI Internetworking, and Immotion Studios.
Beginning with a solid foundation, MMI added block upon block of commitment to excellence forming a resource of dynamic solutions to efficiently meet client needs.
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| The Marketing Management Inc. Board of Directors (left to right): Mary Pease, Herbert L. Pease (1921 - 2006), Herbert L. Pease, Jr., Kimberly R. Pease |
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Herb Pease, Sr.
(1921 - 2006)
Herb, Sr. served his country in WWII as Service Naval Aviator at Wake Island, acquired a Bachelor of Science Degree in Business Administration from North Dakota State University, and compiled twenty years of business experience. In 1966, Herb Sr. founded MMI in Fort Worth, Texas. From July 1966 to July 1986 Herb, Sr. led MMI as Chairman, CEO, and President. Although he passed along presidential responsibilities to his son in 1986. Herb, Jr. is now President and CEO and carries the same commitment to transforming visions into realities for both clients and employees. |
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Herb Pease, Jr.
Herb, Jr. served in Vietnam prior to earning a Bachelor of Arts Degree in Marketing from Texas Christian University. In 1973, Herb, Jr. joined MMI. Preceding the position of President and Chief Executive Officer, Herb, Jr. held positions including Territory Manager, Vice President and Executive Vice President. As president and CEO of MMI and its subsidiary companies, Herb, Jr. strengthens the foundation, which was laid before him providing opportunities for growth and development for employee and client alike. |
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